Eco U Timeline

UW-Green Bay, founded in 1965, engaged in a novel approach to campus planning that joined together academic programs, residential life, and the physical campus environment. The program areas focused on environmental research and teaching and the campus was conceived as a holistic university community, with students spending much of their time on campus. The University was heralded for its environmental ethic. It was dubbed Eco U™ by Harper’s Magazine, Newsweek and other national and regional media in the early 1970s. The nickname came about in large part because of the University’s multidisciplinary approach to solving environmental problems. As former interim Chancellor David Ward once put it, “We were green long before green became mainstream.”